http://braintrafficblog.disqus.com/enMon, 25 May 2009 12:28:23 -0000http://blog.braintraffic.com/2009/05/useful-copy-in-the-real-world/#comment-9931459<p>Wouldn't it be even simpler to just say it is in the southwest corner. I don't think it matters that it was somewhere else...its there now.</p>Chris LMon, 25 May 2009 12:28:23 -0000http://blog.braintraffic.com/2009/05/useful-copy-in-the-real-world/#comment-9128329<p>I saw that sign and, yeah, it's super clear. I found where I needed to go right away, although I'm perpetually disoriented inside the MGM.<br>"Currently" is a pet peeve of mine, though. I'd have to nix it.</p>carrieWed, 06 May 2009 16:07:47 -0000http://blog.braintraffic.com/2009/05/useful-copy-in-the-real-world/#comment-9128330<p>Don't know if this is strictly an NYC thing or not, but I recently noticed that the signs near the Jersey-bound Holland Tunnel have been changed from "Alternate Merge" to "Take Turns Merging."<br>Guess someone at the DOT finally realized that "alternate" has two different (or, you might say, alternate) meanings and that the word choice wasn't optimal.</p>Brian E KirbyWed, 06 May 2009 09:29:55 -0000http://blog.braintraffic.com/2009/05/useful-copy-in-the-real-world/#comment-9128331<p>I think combining the written directions with the attempt at mapping (the arrow) was a bit much. It's hard to know how helpful (or not) the arrow really is without knowing the space - i.e. how hard is it for me to see or get to the SW corner.<br>As an aside, have you ever noticed that residents of different states / cities seem to have different relationships with compass directions? Here in NYC we never use N/S/E/W - but in LA, for example, it's very common.</p>Nick GouldWed, 06 May 2009 08:37:43 -0000http://blog.braintraffic.com/2009/05/useful-copy-in-the-real-world/#comment-9128332<p>And they didn't use Comic Sans!<br>A small, but important, victory.</p>Meghan WilkerTue, 05 May 2009 23:52:03 -0000http://blog.braintraffic.com/2009/05/useful-copy-in-the-real-world/#comment-9128333<p>South west should be southwest, I believe, and lower case on the Northeast.</p>Brad ShorrTue, 05 May 2009 16:57:28 -0000http://blog.braintraffic.com/2009/05/useful-copy-in-the-real-world/#comment-9128334<p>I like it, too, but I'd make one additional change for the geographically-challenged: snake an arrow from "You are currently in the northeast corner" up to the upper right (northeast) corner of the page. Or, better yet, put a "You are here" with an "X" up there.<br>That simple change would really lock in visually where you are vs. where you should be.</p>Dan HutsonTue, 05 May 2009 16:37:58 -0000http://blog.braintraffic.com/2009/05/useful-copy-in-the-real-world/#comment-9128335<p>In my opinion, the improvements for clarity could go a few steps further:<br>1) "Notice" doesn't need to be all caps, underlined and in red. Perhaps just all caps and red would suffice.<br>2) The colon after notice could go.</p>Mark JacksonTue, 05 May 2009 16:37:41 -0000