DISQUS

Brain Traffic Blog: Useful copy in the real world

  • Mark Jackson · 7 months ago
    In my opinion, the improvements for clarity could go a few steps further:
    1) "Notice" doesn't need to be all caps, underlined and in red. Perhaps just all caps and red would suffice.
    2) The colon after notice could go.
  • Dan Hutson · 7 months ago
    I like it, too, but I'd make one additional change for the geographically-challenged: snake an arrow from "You are currently in the northeast corner" up to the upper right (northeast) corner of the page. Or, better yet, put a "You are here" with an "X" up there.
    That simple change would really lock in visually where you are vs. where you should be.
  • Brad Shorr · 7 months ago
    South west should be southwest, I believe, and lower case on the Northeast.
  • Meghan Wilker · 7 months ago
    And they didn't use Comic Sans!
    A small, but important, victory.
  • Nick Gould · 7 months ago
    I think combining the written directions with the attempt at mapping (the arrow) was a bit much. It's hard to know how helpful (or not) the arrow really is without knowing the space - i.e. how hard is it for me to see or get to the SW corner.
    As an aside, have you ever noticed that residents of different states / cities seem to have different relationships with compass directions? Here in NYC we never use N/S/E/W - but in LA, for example, it's very common.
  • Brian E Kirby · 7 months ago
    Don't know if this is strictly an NYC thing or not, but I recently noticed that the signs near the Jersey-bound Holland Tunnel have been changed from "Alternate Merge" to "Take Turns Merging."
    Guess someone at the DOT finally realized that "alternate" has two different (or, you might say, alternate) meanings and that the word choice wasn't optimal.
  • carrie · 7 months ago
    I saw that sign and, yeah, it's super clear. I found where I needed to go right away, although I'm perpetually disoriented inside the MGM.
    "Currently" is a pet peeve of mine, though. I'd have to nix it.
  • Chris L · 7 months ago
    Wouldn't it be even simpler to just say it is in the southwest corner. I don't think it matters that it was somewhere else...its there now.