Brain Traffic Blog - Latest Comments in Just fill in the blank?

Re: Just fill in the blank?

brianmcc — Tue, 06 Dec 2011 16:34:25 -0000

I think you're much better off going with a professional resume service. A lot of these "fill in the blank" template sites are too cookie cutter for real world use.

Re: Just fill in the blank?

Beth Hrusch — Wed, 16 Sep 2009 14:11:35 -0000

Yes, I couldn't agree more. We've spent years and countless dollars on a content management system that allows writers and clients to easily create, revise and track content. But the CMS doesn't produce anything. It only collects and organizes what people put into it. The value is in the skill of the writers, editors and SEO specialists who use it. Garbage in, garbage out!

Re: Just fill in the blank?

WordGeek — Wed, 16 Sep 2009 13:01:29 -0000

I used to build resumes for executives when I was starting out as a writer. Your thoughts on ease-of-creation vs. value of content is key.

I once re-wrote a resume for a sales executive that perfectly demonstrates the need you describe. His current resume was fine. Grammar was correct, it had an acceptable structure and appearance, it accurately described his duties and skills.

After talking to him a while I asked, "So, I see that you speak to your duties and skills, but have you ever been credited with a major accomplishment?" He didn't quite understand. I explained. He thought a bit. "Uh, well, I mean I lead a division that I created and accounts for 40% of the company's overall revenue. You mean something like that?"

Uh, yeah, something like that.

A CMS robot probably couldn't have gotten there for him.