http://braintrafficblog.disqus.com/enThu, 01 Oct 2009 12:52:57 -0000http://blog.braintraffic.com/2009/09/content-user-experience/#comment-17943313<p>Context is very important. I walk to work every day down a bike/pedestrian trail. It gets a lot of use, I am guessing probably over 20 people wait at a particular light every day. Unbeknownst to them there is a great bike shop right off the trail.</p><p>Why don't they know about it? Because the sign faces the wrong way and doesn't communicate what it is the shop does even if they did see it. It's a logo with the company name but the name itself isn't the most intuitive thing unless your familiar with the company.</p><p>They are losing about 20 eyeballs a day every 15 minutes during rush hour at the very least. Marketing is about being on the potential customer's mind at the time your services is needed.</p>Nick FinckThu, 01 Oct 2009 12:52:57 -0000